Reference library
The Med Spa Website Lookbook.
A curated library of luxury, beauty, wellness, and hospitality websites — organized by emotional design system , not by industry. These are the taste references behind the six MedspaMaker Collections.
How to read this: nothing here is a template to copy. These are taste signals — proof of what each emotional world looks like when it's done at the highest level, what's worth borrowing for a clinic, and what to deliberately avoid.
01 — The six worlds, side by side
Same medicine. Six perceptions.
02 — The references
The library.
All
Alabaster
Blush
Jade
Onyx
Sea Glass
Slate
Any industry Healthcare + non Healthcare / beauty Outside healthcare Best for anything Homepage Treatment page Booking flow Bio page Gallery
Aman Resorts
Hospitality · CHE · Outside healthcare
Monumental quiet: deep spatial layouts and overcast daylight make silence feel expensive.
Borrow this Vanishing nav on scroll; destination-first storytelling; late, calm booking ask. Full notes
Typography Custom serif display, tracked light sans.
Photography Overcast daylight, distant scale, stone and linen.
UX / conversion Inquiry framed as invitation, not checkout.
Voice Sparse, assured, experiential.
Don't copy Deep nesting buries practical details — a clinic can't afford that.
Homepage Bio page
The Row
Fashion · USA · Outside healthcare
Absolute typographic restraint — the reference point for visual silence.
Borrow this Single-line text grids; deadpan flat crops; radical whitespace. Full notes
Typography Ultra-light grotesk, uppercase, generous tracking.
Photography Raw daylight, high negative space.
UX / conversion Frictionless but nearly invisible commerce.
Voice Almost none — confidence through omission.
Don't copy So minimal that wayfinding suffers; keep one obvious next step.
Homepage
Aesop
Beauty retail · AUS · Healthcare/beauty
Intellectual minimalism — literary voice plus apothecary materials.
Borrow this Ingredient drawer; store-specific art direction; literary product copy. Full notes
Typography Humanist sans used like a serif — bookish and warm.
Photography Muted glass, stone counters, still-life discipline.
UX / conversion Editorial first, transactional second — and it still converts.
Voice Erudite, precise, unhurried.
Don't copy Checkout feels detached from the editorial spell.
Treatment page Homepage
John Pawson
Architecture · GBR · Outside healthcare
Severe spatial purity — the grammar of arches, shadows, and stone.
Borrow this Strict grids; architectural photography as brand voice. Full notes
Typography Light serif heads, monospaced numbers.
Photography Blinding white stone, sharp cast shadows.
UX / conversion Gallery pacing; near-zero chrome.
Voice Silent; the work speaks.
Don't copy Navigation hidden to a fault.
Gallery Homepage
COMO Shambhala
Wellness · SGP · Healthcare/beauty
Sanctuary editorial — wellness told with hotel-grade calm.
Borrow this Program storytelling; floating context rows; soft-focus welcome. Full notes
Typography Elegant lightweight serif.
Photography Soft flare, morning skies, treatment stills.
UX / conversion Retreat-style planning flows.
Voice Serene, restorative.
Don't copy Text over light images without a scrim.
Treatment page Booking flow
Jenni Kayne
Lifestyle · USA · Outside healthcare
Warm organic minimalism — domestic quiet luxury that still sells.
Borrow this Article-to-product rows; oat/linen palette discipline. Full notes
Typography Classic tracked serif with soft body.
Photography Neutral daylight, linen textures, lived-in rooms.
UX / conversion Editorial commerce without pressure.
Voice Calm, host-like.
Don't copy Promo text in cart breaks the spell.
Homepage Gallery
Glossier
Cosmetics · USA · Healthcare/beauty
Democratic pink minimalism — community warmth with commerce clarity.
Borrow this Real-skin photography; conversational microcopy; fast paths to product. Full notes
Typography Friendly geometric sans.
Photography Lifestyle crops, natural light, actual skin.
UX / conversion Effortless discovery-to-cart.
Voice Conversational, inclusive, light.
Don't copy Cuteness creep — a clinic needs one notch more gravity.
Homepage Booking flow
Westman Atelier
Cosmetics · USA · Healthcare/beauty
Luxury clean beauty — editorial serif authority over soft product light.
Borrow this Macro texture close-ups; editorial founder presence; shade ribbons. Full notes
Typography High-fashion serif heads, quiet sans body.
Photography Radiant natural light, heavy macro texture.
UX / conversion Considered, unhurried shopping.
Voice Refined, personal, expert.
Don't copy Tiny tap targets on shade selectors.
Treatment page Bio page
Merit Beauty
Cosmetics · USA · Healthcare/beauty
Five-minute luxury — effortlessness as the whole promise.
Borrow this Routine checklist selector; restraint in SKU count; calm typography. Full notes
Typography Warm literary serif.
Photography Unretouched daylight skin.
UX / conversion Decisions removed, not added.
Voice Reassuring, minimal, adult.
Don't copy Infinite scroll that hides the footer.
Booking flow Homepage
Rhode
Skincare · USA · Healthcare/beauty
Pillowy minimalism — dewy macro texture and soft-focus curves.
Borrow this Sticky product capsules; single-hero focus; glaze-like imagery. Full notes
Typography Tight grotesk, lowercase confidence.
Photography Dewy macro skin, soft studio curves.
UX / conversion One product story at a time.
Voice Minimal, tactile.
Don't copy Cart steps multiply on mobile.
Homepage
Sézane
Fashion · FRA · Outside healthcare
Parisian warmth — romance handled with editorial discipline.
Borrow this Chapter-style lookbooks; handwritten accents used sparingly. Full notes
Typography Serif/script accents over clean sans.
Photography Golden-neutral portraits, city softness.
UX / conversion Lookbook browsing that quietly sells.
Voice Charming, intimate, never sugary.
Don't copy Script overuse hurts scanning.
Gallery Homepage
Gisou
Haircare · NLD · Healthcare/beauty
Honey-lit brand world — a single ingredient story told luxuriously.
Borrow this One-ingredient narrative; amber light identity; founder story placement. Full notes
Typography Romantic serif with clean sans base.
Photography Honey-amber light, garden sun.
UX / conversion Story first, shop close behind.
Voice Warm, familial.
Don't copy Sticky icons stack up while scrolling.
Bio page Homepage
Typology
Skincare · FRA · Healthcare/beauty
French laboratory clean — raw ingredient cataloguing as brand.
Borrow this Ingredient-percentage filters; diagnostic quiz; monochrome discipline. Full notes
Typography Strict single-weight industrial sans.
Photography Technical flat lays, clear droppers.
UX / conversion Diagnosis before recommendation.
Voice Plain, factual, calm.
Don't copy Benefit-blind labels slow first-time choice.
Treatment page Booking flow
Augustinus Bader
Skincare · DEU · Healthcare/beauty
One molecule, told forever — academic heritage as luxury.
Borrow this Single-technology narrative (TFC8); research-first About; award strip. Full notes
Typography Academic serif + modern subheads.
Photography Lab glass, royal blue, clinical calm.
UX / conversion Science story leads to regimen.
Voice Authoritative, measured.
Don't copy Aggressive tiered pricing pushes.
Bio page Treatment page
SkinCeuticals
Skincare · USA · Healthcare/beauty
Clinical dominance — studies and protocols carry the sell.
Borrow this Clinical-study cards; protocol pairings; professional-finder. Full notes
Typography Functional corporate sans.
Photography Lab-lit bottles, charts.
UX / conversion Evidence, then purchase.
Voice Clinical, direct.
Don't copy Badge and popup clutter — strip it for premium.
Treatment page
Vitsœ
Furniture · GBR · Outside healthcare
Rams-grade functionalism — information design as beauty.
Borrow this Planning-consultation flow; longevity argument; systematic type scale. Full notes
Typography Grotesk perfection, generous leading.
Photography Product-in-life, honest light.
UX / conversion A consultant, not a cart.
Voice Reasoned, ethical.
Don't copy So rational it forgets delight — keep one botanical note.
Booking flow Bio page
Dr. Barbara Sturm
Skincare · DEU · Healthcare/beauty
Aesthetic-medicine adjacency done cleanly — molecule first.
Borrow this Ingredient glossary; regimen builders; physician-story placement. Full notes
Typography Architectural geometric sans.
Photography White clinic daylight, droplets.
UX / conversion Guided skin diagnostics.
Voice Precise, kind.
Don't copy Repetitive anti-aging phrasing.
Treatment page Homepage
The Organic Pharmacy
Skincare · GBR · Healthcare/beauty
Botanical meets apothecary evidence — Jade's exact bridge.
Borrow this Ingredient narratives; treatment logic; regimen storytelling. Full notes
Typography Elegant but accessible serif/sans.
Photography Botanicals, apothecary bottles, daylight.
UX / conversion Guided discovery by concern.
Voice Expert, wholesome.
Don't copy SKU sprawl diluting authority.
Treatment page Gallery
Chateau Marmont
Hospitality · USA · Outside healthcare
Nocturnal Hollywood secrecy — the reference for selling access.
Borrow this Information scarcity as allure; reservation-first architecture. Full notes
Typography Old-world serif, gothic accents.
Photography Shadowy interiors, candle warmth.
UX / conversion Concierge over checkout.
Voice Discreet, knowing.
Don't copy So little content that practical answers vanish.
Homepage Booking flow
Soho House
Hospitality · GBR · Outside healthcare
Membership as product — belonging sold with residential warmth.
Borrow this Members-only framing; house-by-house identity; events as gravity. Full notes
Typography Vintage display serif.
Photography Warm low-light interiors, social scenes.
UX / conversion Application, not signup.
Voice Insider, unhurried.
Don't copy Deliberately obscured pricing frustrates.
Bio page Homepage
Tom Ford Beauty
Beauty retail · USA · Healthcare/beauty
After-dark glamour with retail discipline underneath.
Borrow this Spotlit single-product staging; gold-on-dark hierarchy. Full notes
Typography Heavy geometric sans, letter-spaced.
Photography Mahogany, gloss, controlled shadow.
UX / conversion Luxury pacing, decisive CTAs.
Voice Seductive, exact.
Don't copy Image weight that punishes mobile.
Treatment page Gallery
Trudon
Luxury retail · FRA · Outside healthcare
Royal candle heritage — flame-lit storytelling since 1643.
Borrow this Heritage timeline; candlelight photography grammar. Full notes
Typography Historic crest serif details.
Photography Wax, flame, library shadow.
UX / conversion Story-led collection browsing.
Voice Historied, sensory.
Don't copy Rigid commerce bolted onto poetry.
Gallery Homepage
The Ned
Hospitality · GBR · Outside healthcare
Bank-vault luxury — dark UI with real usability.
Borrow this Members' dashboard patterns; venue-by-venue depth on dark. Full notes
Typography Classic luxury serif + tracked sans.
Photography Tungsten warmth, green velvet, brass.
UX / conversion Dark-mode booking that still reads.
Voice Confident, hospitable.
Don't copy Multi-property nav inconsistency.
Booking flow Homepage
Aman Spa Tokyo
Spa · JPN · Healthcare/beauty
Sky-sanctuary darkness — volcanic stone and silence at altitude.
Borrow this Treatment menus as immersive documents; basalt/stone material story. Full notes
Typography Tracked luxury serif.
Photography Dark stone pools, city-light distance.
UX / conversion Request-based booking befitting price.
Voice Hushed, ceremonial.
Don't copy Trapped inside a resort mega-shell.
Treatment page Booking flow
Six Senses
Wellness hospitality · INT · Healthcare/beauty
Hydration and horizon — wellness told with resort lightness.
Borrow this Program storytelling; sustainability proof; slow scroll pacing. Full notes
Typography Clean modern serif/sans mix.
Photography Water, landscape, air.
UX / conversion Journey selection over room-grid.
Voice Restorative, values-led.
Don't copy Deep menu trees for simple asks.
Treatment page Homepage
Soneva
Hospitality · MDV · Outside healthcare
Barefoot luxury — crystalline water as the entire palette.
Borrow this Full-bleed water heroes; experience-first IA. Full notes
Typography Light geometric sans, wide measure.
Photography Turquoise flats, white sails, sun.
UX / conversion Immersion before inquiry.
Voice Playful-serene.
Don't copy Booking steps multiply.
Homepage Gallery
OSEA
Skincare · USA · Healthcare/beauty
Seaweed science — ocean sourcing as clinical story.
Borrow this Sourcing narrative cards; undersea ingredient films. Full notes
Typography Bold modern sans, high contrast.
Photography Kelp, ocean glass, coastal light.
UX / conversion Concern-first shop paths.
Voice Fresh, honest.
Don't copy Cheap-feeling review widgets.
Treatment page
La Mer
Skincare · USA · Healthcare/beauty
Miracle Broth mythology — sea biology sold as legend.
Borrow this Origin-story scrolls; fermentation timeline. Full notes
Typography Corporate serif polish.
Photography Deep kelp forests, green-gold vats.
UX / conversion Ritual framing of routine.
Voice Mythic but measured.
Don't copy Commercial pushes crowding the story.
Bio page Treatment page
Joali Being
Wellness resort · MDV · Healthcare/beauty
Weightlessness by design — sensory wellbeing architecture.
Borrow this Pillar-based program design (mind/skin/energy); sensory film. Full notes
Typography Delicate fluid serif.
Photography Lagoon glass, overwater light.
UX / conversion Guided intention-setting intake.
Voice Dreamy, precise underneath.
Don't copy Interactive maps that melt phones.
Booking flow Homepage
Belmond Caruso
Hospitality · ITA · Outside healthcare
Cliffside infinity — horizon as the design system.
Borrow this Horizon-line layouts; altitude photography; unhurried reveal. Full notes
Typography Classical Italian serif.
Photography Sea horizons, lemon groves, sky.
UX / conversion Scroll as a view from a terrace.
Voice Grand yet light.
Don't copy Parent-brand nav nesting.
Gallery Homepage
Rimowa
Luxury retail · DEU · Outside healthcare
Engineering as luxury — grooved aluminum, specs stated plainly.
Borrow this Technical spec grids; materials-first product story. Full notes
Typography Clean technical sans, heavy weights.
Photography Matte metal, hard daylight, function.
UX / conversion Configuration without fuss.
Voice Precise, unsentimental.
Don't copy Filters colliding with text on mobile.
Treatment page Homepage
Leica
Optics · DEU · Outside healthcare
Mechanical heritage — restraint that implies mastery.
Borrow this Product-as-instrument photography; one red dot of accent discipline. Full notes
Typography Grotesk exactness.
Photography Black metal, studio precision, street grain.
UX / conversion Slow shopping for considered buyers.
Voice Quietly proud.
Don't copy Dense spec tables unstyled on mobile.
Gallery Homepage
Vitra
Furniture · CHE · Outside healthcare
Design authority — museum-grade cataloguing of objects.
Borrow this Designer-bio pattern (perfect for provider pages); archive rigor. Full notes
Typography Swiss grotesk hierarchy.
Photography Objects in honest space.
UX / conversion Reference library that sells.
Voice Curatorial.
Don't copy Catalog depth needs stronger wayfinding.
Bio page Gallery
Monocle
Media · GBR · Outside healthcare
Briefing-room editorial — worldly, disciplined, masculine without posturing.
Borrow this Index tags; numbered sections; brief-format content blocks. Full notes
Typography Compact serif + workhorse sans.
Photography Reportage, not stock.
UX / conversion Dense but perfectly scannable.
Voice Dry, informed, global.
Don't copy Density that needs editing for a clinic.
Homepage Bio page
Hästens
Sleep / wellness · SWE · Healthcare/beauty
Recovery sold as craftsmanship — maintenance framed as investment.
Borrow this Craft-process film; longevity math; quiet configurator. Full notes
Typography Restrained serif + sans.
Photography Workshop hands, material honesty.
UX / conversion Consultation-led, showroom-style.
Voice Patient, generational.
Don't copy Pattern-heavy branding would overwhelm a clinic.
Booking flow Treatment page
Mr Porter
Fashion retail · GBR · Outside healthcare
Men's editorial commerce — grooming content that respects the reader.
Borrow this The Journal pattern (education beside commerce); grooming-guide tone. Full notes
Typography News-cut serif headers, tidy sans.
Photography Editorial menswear light.
UX / conversion Content-to-cart without whiplash.
Voice Knowing, direct, zero bro.
Don't copy Promotional density in retail zones.
Homepage Treatment page
03 — Pattern notes
What we're learning from the best sites.
Every clinic already has a collection.
The Lookbook is how we think. The Collections are how we build. The preview is how you find out which world your clinic belongs to — free, before you pay a cent.